CASTELLANOS FLÓREZ, Margarita María; APARICIO MUÑOZ, Danna Valentina; MARTÍNEZ SICACHÁ, Ana Carolina; TORRES-BARRETO, Martha Liliana. Gamified exercise focused on marketing principles and marketing mix: Marketing Game. SAP Gamification and Augmented Reality, [S. l.], v. 2, p. 73, 2024. DOI: 10.56294/gr2024.73. Disponível em: https://gr.southam.pub/index.php/gr/article/view/73. Acesso em: 19 sep. 2026.